Youth Category – Gen Z FocusedÂ
I was brought onto the Youth category to help bridge a gap in our product offering and better connect with the Gen Z demographic. Running alongside our main range, this capsule collection focused on trend-led, expressive pieces that balanced individuality with commercial appeal. My role involved bringing a fresh perspective to the design process, ensuring the product resonated with younger customers through relevant silhouettes, colour palettes, and cultural cues.
