A/W
Seasonal Collection: Textural Calm in Cool Tones
This collection explored a refined palette of cool blues, tonal greys, and soft taupes—designed to evoke a sense of calm and comfort. Tactility was central to the design direction, with layered textures and soft finishes creating a sense of effortless ease. Fabrications included felted wovens, brushed knits, cable textures, marles, and chunky ribs, all chosen for their rich hand feel and visual depth.
Draped silhouettes and thoughtful layering details enhanced the overall softness of the collection, while oversized and micro checks brought a modern, graphic edge. Tonal accessories in textured materials completed the look, reinforcing the collection’s emphasis on contemporary comfort and elevated styling.
Winter Transition: Feminine Varsity
As the season shifted into winter, this collection explored the intersection of soft femininity and a modern varsity-inspired aesthetic. The palette was grounded in black and tonal greys, with elevated highlights of fashion navy, burgundy (a nod to TikTok’s trending hue), and soft pale pink.
S/S
Website Redesign & Monthly Marketing Packs
During my time at Kmart, I had the opportunity to contribute to a significant website redesign project aimed at enhancing the digital shopping experience. As part of a collaborative design team, I helped develop monthly product-focused marketing packs that highlighted seasonal trends, key product features, and curated colour stories. These packs served as strategic visual guides for online content, aligning design with marketing and buying goals to drive engagement and elevate the brand’s digital presence. all imagery seen from kmart within my portfolio has been pulled from these guides.
